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Our Mission

Bold Investment for overlooked founders and markets.

Bold ideas are the ones that change the world.

They're ideas that find something completely new, flip categories upside-down, or see the world from an entirely different perspective.

Our focus is to discover and build the possibility of these bold ideas, and provide investment to support the incredible founders behind them.

Whoever and wherever they are.

Foundational Capital
  • We are there at the start, which is usually post-product, pre-revenue.
  • We are a pre-Series A investor with a first cheque of £250,000-£500,000.
  • We invest in UK technology companies with global ambitions.
  • We support founders solving the world's biggest challenges with technology.
Portfolio

We're proud investors in an ever-growing group of bold ideas.

Fund 1 - the following investments have been made from our first fund:

Fund 0 - whilst raising our first institutional capital, we invested as angels and via a syndicate:

Team

Check and Matt founded Ada Ventures on the belief that great founders can come from anywhere.

  • Check started her career in marketing before pivoting to venture. She loves customer-centric companies that build communities and focus on the user. Her objective in life is about creating opportunities for people to realise their full potential. Check is a co-founder and CEO of non-profit Diversity VC.

    Check Warner
    Partner
  • Matt has been a VC in the US and UK for over 10 years. Matt loves early-stage investing for its power to bring ideas and dreams to life, to help start the journey. Matt is passionate about mission-driven founders, and his core belief is that anyone can be a someone.

    Matt Penneycard
    Partner
Open Investment

We are open to the possibility of ideas, from anywhere.

We seek out founders who are open to the boundless possibilities of their ideas.

We believe in working in a truly open and fair way.

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Community

Ada Ventures is powered by leaders who represent diverse, entrepreneurial communities.

To find out more about our events and get involved, sign up to our newsletter.

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Ada's Angels

Our fund alone doesn’t go far enough in addressing the lack of access to capital that diverse communities face. The angel community is even less diverse than the VC world and so we have empowered members of our scout community with capital to make early stage investments in overlooked founders.

  • Arfah is the co-founder of Muslamic Makers, a community of Muslim changemakers working in and around the technology scene.

    Interested in tech for good, community, edtech, fintech, healthtech, womentech and the muslim economy space.

    arfahfarooq@googlemail.com

    Arfah Farooq
    Angel Investor
  • Ash Phillips is the founder of Yena, a global community for startups, which provides accelerator-like business benefits by subscription.

    Looking for innovative companies in the b2b SaaS and gaming spaces, powered by communities with brilliant brand & design experiences.

    ash@joinyena.com

    Ash Phillips
    Angel Investor
  • Anjel is the Founder of Iranian Women’s Association, the first and only UK-based association for Iranian women with a mission to inspire, educate and connect those women.

    Focused on foreign born founders in the consumer, healthcare and future of living space.

    anjel.ashman@gmail.com

    Anjel Noorbakhsh Ashman
    Angel Investor
  • David is a Director at Foundervine, a social enterprise that specialises in digital start-up and scale-up acceleration programs for diverse founders.

    Interested in femtech, digital health and fintech and startups positively impacting society.

    david@foundervine.com

    David Fisayo
    Angel Investor
  • Nicole is CEO of Black Girl Fest, a platform dedicated to Black women, girls and non-binary people.

    Interested in community powered businesses, consumer brands (beauty, tech, creative industries) and supporting black women founders.

    crentsilnicole@gmail.com

    Nicole Crentsil
    Angel Investor
Scout Community

We currently have 50 scouts, all of whom are involved in an underrepresented community. They help us to access diverse founders and are incentivised through a cash payment and longer term carry-linked payment.

Anyone can apply to be a scout with us. Currently we are focused on scouts with access to founders outside of London and those within the disabled entrepreneur community.

Become a Scout
Tools & Resources
  • What We're Looking For

    You don't need a 'warm introduction' to speak to us.

    We've published our thesis here so you know exactly what we'll be looking for.

  • Venture is Not the Only Option

    We don't think Venture Capital is right for every business.

    We've written a guide for founders on the various funding options which you can read here.

  • Resources

    Download the Diversity VC and Atomico Guide to building a diverse and inclusive company.

  • We're Here to Help

    To talk to us about fundraising, please complete this short form covering team, market and product.

Get in touch

Feel free to get in touch with us at check@adaventures.com or matt@adaventures.com.

Find us

Ada Ventures, London office

  • United House
  • 9 Pembridge Road
  • Notting Hill
  • London
  • W11 3JY

Ada Ventures, Bristol office

  • St. Nicholas House
  • 31-34 High Street
  • Bristol
  • BS1 2AW