Impact report

Ada Ventures is leading a new movement in VC. We find and fund the founders of the future, investing in the best, not just the best-connected.

We invest in purpose-led founders building for markets that are large, untapped and growing. Our approach drives outperformance. We call it Inclusive Alpha®.

Download the report

We co-founded Ada Ventures in 2018 as equal partners and launched the first fund in late 2019, making our first investment in March 2020 as the UK and Europe went into successive Covid lockdowns. We founded the firm and named the fund “Ada” as we were inspired by the story of Ada Lovelace – particularly her contribution working on the Analytical Engine with Charles Babbage in the 1830s. Some of her predictions about what algorithmic ‘thinking machines’ would be able to do are coming true in the era of generative AI in 2024.

Ada Ventures was founded on our shared belief that there are people like Ada Lovelace in the world today. These are visionary, talented people whose ideas could positively impact society. However they are undiscovered, unconnected to capital and lack the support to make their ideas a reality.

We created Ada Ventures to find those people, to invest in those people and to accelerate their ideas to global success. When we built the firm we designed every aspect, our internal operations, investment strategy and investment process (sourcing, selecting and supporting) with an inclusive lens.

We were convinced that by doing so we would both generate best in class financial returns (alpha) but also build a far more inclusive industry and generate significant positive societal impact, particularly on underserved and vulnerable people in society. This is what we call Inclusive Alpha®, a term we created in October 2023, which you can read more about in our 2024 report, linked below.

Check & Matt
Co-founders, Ada Ventures

By 2030, our impact goals are to:

Catalyse the VC industry to
make it more inclusive for all

Invest £100m in companies that improve the lives of 100m people

Summary of our key impact achievements

79% of portfolio companies are high or medium impact

Fund I and II companies reach >5m underserved people

95% of Fund II founders have an underrepresented characteristic

Ada Ventures vs the VC industry on welcoming and including people from diverse backgrounds and diverse needs
(Portfolio Survey August 2024)

Ada Ventures Fund II is an Article 8 fund

49% of companies in the Ada Ventures’ portfolio data are measuring their impact

Ada Venture’s Limited Partners

“BSC first backed Ada Ventures because they had a compelling thesis for generating value and tackling social challenges by focusing on underserved and overlooked communities. It is great to see how this thesis has developed over Ada Ventures’ first two funds into Inclusive Alpha®, which demonstrates how impact offers a significant source of value for startups and investors. This approach helps to open up first-mover advantage in new markets, develop services that are more valuable to customers, and attract the diverse talent needed to take new solutions to scale.”

Joe Shamash

Investment Director
Better Society Capital
“The British Business Bank has supported Ada Ventures through the Enterprise Capital Funds programme since 2019. We know from our own research that more needs to be done to increase the diversity of entrepreneurs seeking and being supported by venture capital investment. Ada Ventures addresses this problem head on through their Inclusive Alpha investment approach as they apply an inclusive lens to every part of the investment process.”

Ken Cooper

Managing Director, Venture Solutions British Business Bank
“In EIFO we strategically invest in funds that can open doors for global business and lead the transition to a greener and more sustainable future. Ada Ventures is a strong example of a fund that works broadly with all aspects of ESG, positively influencing the traditional venture industry - focusing not only on returns but equally on diversity, inclusion, and impact. As a state investment fund, it is crucial that we lead the way and create renewal and growth through our investments, and Ada Ventures is a good example of this. We are pleased to have such a strong representative of positive change in our fund portfolio, and we look forward to seing the impact and returns their work and investments will have on the ecosystem.”

Tamara Savic

Senior Investment Manager
The Export and Investment Fund of Denmark (EIFO)

“The University of Edinburgh has a values-driven approach to investment: that is why we invested in Ada Ventures in the first place and why their Inclusive Alpha strategy stood out to us. Our ambition to support inclusive growth aligns with Ada’s commitment to inclusivity throughout the investment process, while achieving competitive returns. We know that barriers to gender and ethnic equality persist in this industry, where diverse perspectives are needed more than ever to address the world's greatest challenges. The University is proud, therefore, to be a Limited Partner of a venture capital organisation that not only acknowledges but prizes diversity and inclusion as its core strength.”

Dr Catherine Martin

Vice-Principal Corporate Services, The University of Edinburgh